We are too comfortable.
Our brains like the status quo and our bodies like homeostasis (stability, staying the same), and lifestyle change, by definition, disrupts both.
Many of us have come to feel that we are never supposed to feel discomfort, that “something is wrong” if we are uncomfortable or we have to work hard. We are bombarded by advertising that reinforces this idea - processed food so we don’t suffer the discomfort of chopping and preparing our food, fast food so we don’t have to wait, diet food so we don’t have to think and plan, food delivered to us so we don’t even have to leave our house!
We are told we “deserve a break today,” we need “comfort food,” we need chocolate when we are down….it goes on and on.